Martin Commercial Brand Kit

Logo

The wordmark and its variations

Martin, set in heavy serif capitals and lowercase, with the cyan Fletching above it. Navy on light, white on dark. The horizontal version is new in this kit, for narrow headers.

Primary · navy and cyan

The default on white and light paper. Proposals, reports, signage, invoices.

Reversed · white and cyan

The version on the website header. On Martin navy, deep navy and dark photos.

One color · navy

On Martin cyan, and for single-color print. Cyan Fletching on cyan disappears, so the whole logo goes navy.

One color · white

Etched glass, embroidery, site hoardings and anywhere only one ink is available.

Horizontal New

Fletching beside the wordmark. For website headers, email and anywhere height is tight.

Horizontal reversed New

The same lockup for dark headers, video lower thirds and call backgrounds.

Clear space & size

Keep clear space equal to the height of the Fletching (x) on every side.
Smallest stacked logo: 96px wide on screen, 0.9 in in print. Below that, use the horizontal version or the Fletching alone.

Don't

Stretch, slant, outline or add shadows.
Recolor outside navy, white, cyan or black.
Retype the wordmark in another font, or move the Fletching off its centre line.

On photos

Place the reversed logo on a navy plate or a dark, calm part of the image.
Use Martin's own buildings and job sites, never stock skylines.

Where these files come from. Martin's website serves its logo as a 901-pixel image, so the vector files here are a careful redraw of that file: the wordmark traced, the Fletching rebuilt from its measured geometry. Swap in the original artwork from Martin's designer when it arrives and every file on this page regenerates.

The Fletching

The feathers, on their own

One solid vane and three barbs, split by the gap where the arrow shaft runs. Every diagonal sits at the same 38.7° angle. It is the favicon today and becomes the app icon and social avatar on a navy tile.

Navy Default

App icons, social profiles, favicon.

Cyan

Campaign posts and stickers, where navy already fills the page.

Light

Light docks, document stamps, printed forms.

Deep glow

Event screens and video openers, matching the site's hero. Not for app stores.

App Store 1024

Play 512

Avatar 800

Touch 180

Android 192

Favicon 32

16

Store files are full squares with no transparency: Apple and Google round the corners themselves. The Play and avatar files shrink the Fletching so it survives a circle crop, and the favicon enlarges it so the three barbs still read at 16px. The icon pack also has favicon.ico and the bare mark in cyan, navy and white.

Motion

The animated logo

The vane drops into place, the three barbs sweep out from the shaft one after another, then the wordmark rises under them. It plays in every email signature and can open videos and the new site's header.

Sequence: 2.8s rest → 0.2s fade → 0.4s vane → 0.6s three barbs → 0.6s wordmark, loops
Easing: Ease-out cubic on every move
First frame: The full logo, so Outlook (which shows only frame one) still looks right
Email file: 320 × 146 px, shown at 160px wide · 54 KB

Color & type

Deep navy, lit by one cyan.

Martin Navy carries text and dark grounds. Martin Cyan is the Fletching, buttons and one highlighted phrase per headline. The first four are read from Martin's logo and site; the rest are added here so text passes contrast. Click a code to copy it.

Typefaces

Aa

Martin's brand faces are Noe Display for headlines and Objektiv Mk2 for text, both licensed through Adobe Fonts. This page and the files in the kit use DM Serif Display and Figtree, the closest free matches, until the licences are confirmed for the new site. Geist Mono sets the small uppercase labels. In email and Office they fall back to Georgia and Arial.

Noe DisplayHeadlines · shown as DM Serif Display

Objektiv Mk2Text · shown as Figtree

Geist MonoLabels · 400–500

Your vision.Hero 104/0.95

Our mission.H2 64/1.05

Lansing roots. National reach.H3 36/1.1

Body copy at 18 on 1.6 leading.Body 18/400

Develop · Build · Lease · ManageLabel 12/500 +20%

Email signatures

One signature for the whole team

Type your details, check the preview, copy. The animated logo and photo are linked images, so the signature stays small and looks the same in every inbox.

Hi Sam,

Good to walk the site with you today. The floor plans and the leasing brochure are attached.

--

Before anyone pastes this: upload martin-logo-animated-email.gif and avatar-fallback-144.png from the email kit to the image host above. Until then the logo shows as a broken image in sent mail. The folder shown is a suggestion; any public folder on martincommercial.com works. The preview here uses this page's own copies.

Click Copy signature above.
Outlook on the web or new Outlook: Settings → Mail → Compose and reply → New signature, name it “Martin”, then paste.
Classic Outlook for Windows: File → Options → Mail → Signatures → New, then paste.
Set it for new messages and replies, save, and send yourself a test. Outlook shows only the first frame of the GIF, which is the full logo.

Print

Business cards & letterhead

The card preview follows the name, title, email and phone typed in the signature form above. The template PDF is print-ready with bleed; the printer or designer sets each person's details in it.

First Name
Last Name

Title

Size: 3.5 × 2 in (US), PDF includes 0.125 in bleed
Stock: 16 pt matte; spot gloss optional on the Fletching
Color: Match to #083746 and #00B6F0; ask the printer for a proof, cyan shifts on uncoated stock
Type: Set in the stand-in faces. Reset in Noe Display and Objektiv Mk2 once licensed

The letterhead leaves the office address out until Martin confirms which address each market prints. For Google Docs: upload the .docx to Drive, open it with Google Docs, then File → Make a copy for each letter.

Social & screens

Profiles, banners and call backgrounds

Sized to each platform, with the logo kept away from where profile photos and buttons overlap. Call backgrounds put the logo top left so it stays visible beside your head.

Voice

How Martin sounds

Plain, confident and local. Martin talks to owners, tenants and investors as “you”, speaks as “we”, and lets the work and the years do the bragging.

Two short beats

Headlines are declarative, often a pair of short phrases. The second one takes the cyan.

Your vision. Our mission.

Synergistic end-to-end real estate solutions

Four verbs

Say what Martin does with the four words on the site, in this order.

Develop. Build. Lease. Manage.

A vertically integrated full-service platform

Proof over adjectives

Dates, addresses and named projects beat superlatives.

Commercial real estate since 1962.

A world-class, industry-leading firm

Name the place

Martin is known city by city. List the markets, Lansing first.

Lansing, Tampa, Phoenix, Nashville and Dallas.

Serving markets from coast to coast

Downloads

Take the whole kit

Every file on this page, organized by use.

EverythingLogos, icons, motion, print, social, email files and tokens.

LogosSeven stacked and horizontal versions, SVG and PNG.

The FletchingFour tile styles, the bare mark, store sizes, favicons.

Email kitAnimated logo, static logo, fallback avatar, newsletter header.

PrintBusiness card template and letterhead, PDF and Word.